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Food labels / Natasha's Law

What is Natasha’s Law and how can Kafoodle help?

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What is Natasha’s Law?

Allergen labelling on prepacked for direct sale food (PPDS).

Following the tragic death of Natasha Ednan-Laperouse, the teenager who died after suffering an allergic reaction to a Pret a Manger baguette in 2016, the government confirmed stronger laws would be implemented to protect those with allergies and give them greater confidence in the food they buy.

In Oct 2021 ‘Natasha’s Law’ came into effect, requiring all prepacked for direct sale food to be labelled with a full list of ingredients, with the 14 allergens required to be declared by food law emphasised on the ingredients list if present.

Change is here.

Download our industry guide and make sure you’re compliant!

From October 2021, regulations affected businesses selling foods prepackaged for direct sale on premises (PPDS).

Everything you need to know to be compliant with Natasha’s Law can be found in this guide, including:

  • What Natasha’s Law is, and why it is so important
  • A guide to  product labelling for PPDS
  • A review of 14 main allergens
  • The definition of PPDS and explanation of what foods are included
  • How to construct an allergen management plan
Download here
free natasha's law whitepaper download

Webinar

Food safety & labelling changes for the food sector

Watch our first Natasha’s Law webinar where we talk about food safety and the new labelling changes that came in to force in October 2021.

Quest speakers were:

Audrey Deane (Technical Director) – Safer Food Scores Ltd

Marc Warde (Owner | Director) – Niche Free-from Kitchen Ltd

Watch webinar

How does Kafoodle help?

Recipes are created using supplier ingredient data, and the brain behind Kafoodle does all the hard work. It calculates the nutritional values, assigns allergens, generates compliant labels, and even works out per-serving costs allowing the businesses to improve compliance and operational policies, whilst still keeping an eye on costs.

As well as ‘does contain’ allergy warnings, food outlets should also be able to inform customers of any risks of cross-contamination. Kafoodle enables food businesses to track and communicate ‘does contain’ as well as ‘may contain’, allowing customers to make a more informed decision about what they eat depending on their specific sensitivity.

compliant food labelling example

Allergen tracking

Automated allergen data populates as you add ingredients to your recipes. Nutrition calculations have never been easier.

Compliant food labels

Print compliant Natasha's Law labels with full ingredients including composites. Digital makes it easy!

May contain management

Track and communicate ‘does contain’ as well as ‘may contain’, allowing customers to make a more informed decisionss about what they eat.

natasha's law compliant food labels

Create Natasha’s Law compliant food labels with Kafoodle

With Kafoodle, in just a few clicks you can choose from a range of templates to create compliant ingredient, allergen and nutrition labels for your pre-packed for direct sale food.

Customisable labels

Control the look and feel of your labels. Select the desired size and only show the information you need with simple on/off toggles.

Compliance selections

Create compliant front and back-of-pack food labels with a variety of legislation toggles.

Printable templates

Once you've created your ideal layout, save the template for future use and send to in-house or external printers.

Find out how to be Natasha’s Law compliant

Complete the enquiry form and we will get in touch with how we can support you in creating food labels.

Further information & training

The Food Standards Agency (FSA) website has a variety of resources and training available for free.

Introduction to allergen labelling changes (PPDS) | Food Standards Agency

Food Standards Agency food allergy online training

Food Standards Agency – Food labelling e-learning course

Food Standards Agency – Food labelling

food standards agency logo