Are your menus transparent, no not that kind of transparent! Do they show your nutritional and allergen information and provide diners with all the information they need to make an informed decision? That kind of transparent.
It might be time to update them.
A recent survey by Innova Market Insights has revealed that 70% of consumers want to understand the ingredients of the food they are eating, leading to mindful choices being labelled as a key food driver for 2018.
Lu Ann Williams, director of innovation at Innova Market Insights said “Today’s consumer displays a high level of mindfulness about well-being and the environment so it’s no surprise consumers are becoming increasingly mindful in their food choices, wanting to know what is in their foods to make decisions about health, sustainability and ethical issues.”
The study also found that almost half (49%) of respondents were influenced by claims on packaging with the figure rising by 7% from 2012. Are you correctly labelling your dishes?
< Download your free guide to health claims at the end of this post >
With the free-from market expected to grow to £623 million by 2020 coupled with a new influx of health-conscious consumers, now more than ever, it is imperative to start displaying allergen, nutrition and ingredient information to diners. Allow them to make more informed decisions with regards to what they are eating.
In order to reach out to consumers, the food industry needs to show that it is listening to their changing preferences. Here at Kafoodle, we’re committed to providing food transparency and creating safer, out-of-home eating experiences, helping to re-establish the trust between restaurateurs and their clientele by allowing people to #eatwithconfidence.
To find out more about what Kafoodle can do to help make your menus more transparent our 60-second video is a good place to start. Or contact Annie on 07546 626 406 to arrange a free demo.
Food Allergy Awareness
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Product Excellence Award
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Great British Entrepreneur Awards
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